Businesses can use Adobe Photoshop to generate professional marketing material easily. It is a very robust program with many features so it’s no wonder that it can cost over $600, depending on the version. Many small business owners don’t want to invest this much, and they don’t require all the features that come with it. However, there are some alternatives to Photoshop that are economical or free.
Not surprisingly, these programs are not as robust as Photoshop. But they have enough photo-editing features for small business owners to effortlessly create professional looking material. Below is a list of the best free photo-manipulation programs now available.
GIMP is very user friendly and contains most of the features from Photoshop that a business owner would need to create marketing material. The beauty of GIMP is that it’s completely free!
Do you recall MSPaint? It came standard with the Windows operating system. Paint.NET is its successor and is a very powerful and free photo editor. It comes with its own special effects and an limitless undo; this is great for people who want to experiment with the effects. The one negative of this program is it only works with Windows.
Picnik is a free program that works well on Mac, Windows, and Linux operating systems. This program has some really fun effects such as blurring, darkening, and lightening images. It’s one of the most popular free editing programs, as you don’t have to download files to use it.
There is no need to purchase the pricey Photoshop program to create professional looking pamphlets. For the small business owner on a budget, any of these programs will do the trick while keeping standards high.
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